What Is It?

Bowler TRAC is a customized Database Management and Target Marketing application designed exclusively for BPAA member bowling centers.

Bowler TRAC provides bowling proprietors the ability to capture and manage information on all of their customers.

This data can then be used to create TARGETED programs, which can then be communicated to your customers through direct-mail, email, or telemarketing campaigns.

By marketing your center you will generate more traffic and repeat business, translating into increased PROFITS!

• TRAC open play, leagues, or events
• Find actual and projected dropouts and invite them back
• Market your tournaments & events
• Let the National Change of Address (NCOA) keep your addresses current
• Market a Birthday Club
• Target bowlers by averages
• Keep your data bulk mail ready by participating in the National Upload Service
• Know who intends to return
• Get your slice of the 70 million bowler pie