View Affinity Groups

Affinity Groups Defined

An affinity group is group of people who have something in common.

Some examples of affinity groups include the following: bar patrons, birthday club members, coupon users, game room users, restaurant patrons, AARP members, and corvette owners.

Purpose of Affinity Groups

Affinity groups enable users to target market to people who have something in common.

To illustrate, assume the following:

A user wishes to execute a marketing plan for a bowling and dinner package on Friday nights.

The target group of the marketing plan includes all restaurant patrons.

Adding/Editing an Affinity Group

Choose the Add Member button to add people to an affinity group.

Choose the Delete Member button to delete people from an affinity group.

The Appendix of the Bowler TRAC User Guide contains a blank data entry form to add affinity groups/

Deleting an Affinity Group

Deleting an affinity group will not delete people from Bowler TRAC.  Only the affinity group will be deleted.

Edit/Add Affinity Group

Choose the Add Member button to add people to an affinity group.

Choose the Delete Member button to delete people from an affinity group.

Add Person to Affinity Group

Select Person

To select a Person, find and click on the Person, then click "Select".

If the Person you are looking for is not in the list, click the "Add" button to add them to the list.

After you have finished adding the new Person, it will appear in the list so that you can select them.